The Consortium initiative is attempting to transform the existing mountain bike asset into a more prominent economic driver that enhances the competitiveness of the Cariboo-Chilcotin during the current economic transition being driven by the declining resource sector. In 2010 the Cariboo Chilcotin Beetle Action Coalition and Northern Development Trust supported the first phase of the Cariboo Mountain Bike Consortium Initiative and incorporated its goals into its regional transition plans. The Consortium’s primary goal is to grow the economic impact of the sector by 25% over three years through a series or projects, marketing and awareness.
One of the goals of the Consortium is to support service businesses in the Cariboo that can enhance the mountain bike experience. If you opperate a service business and would like to expand into the mountain bike sector the Consortium can assist with your marketing needs. The link below will provide you with the 2012 Media Kit. It contains marketing price informaiton for thos businesses wishing to participate in this program.
Download the Media Kit (pdf)