Today in the Cariboo region of BC, the impacts of the mountain pine beetle are driving an economic transition that presents real threats to the ongoing stability of the regional economy. While the mountain bike sector has been part of the regional economy for the past 15 years, there is tremendous potential for growth. The Consortium aims to grow the mountain bike economy into an integral part of emerging and sustainable economic diversification initiatives that  assist in the ongoing effort to address the threats to regional stability.

The Consortium initiative is attempting to transform the existing mountain bike asset into a more prominent economic driver that enhances the competitiveness of the Cariboo-Chilcotin during the current economic transition being driven by the declining resource sector. In 2010 the Cariboo Chilcotin Beetle Action Coalition and Northern Development Trust supported the first phase of the Cariboo Mountain Bike Consortium Initiative and incorporated its goals into its regional transition plans. The Consortium’s primary goal is to grow the economic impact of the sector by 25% over three years through a series or projects, marketing and awareness.

One of the goals of the Consortium is to support service businesses in the Cariboo that can enhance the mountain bike experience. If you opperate a service business and would like to expand into the mountain bike sector the Consortium can assist with your marketing needs. The link below will provide you with the 2012 Media Kit. It contains marketing price informaiton for thos businesses wishing to participate in this program.

If you would like to partner with the Cariboo Mountain Bike Consortium, or want more information on the initiative, e-mail us at info@ridethecariboo.ca and get our 2012 Media Kit.

Ride On!

CMBC_2012_Media_Kit

Download the Media Kit (pdf)

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